With all the Seventy48 and WA360 shenanigans going on around the PNW recently, the news that Mustang Survival acquired drysuit company Ocean Rodeo is especially relevant.
Ocean Rodeo’s range of dry gear, and much of the Mustang lineup, are used by many past R2AK participants and present racers who are competing in many of our local events. A sponsor of these races, Mustang is based in Burnaby, British Columbia and Ocean Rodeo is headquartered it Victoria, so the news has a local appeal and their gear is designed specifically for kiteboarding, windsurfing, SUPing, and sailing in Pacific Northwest conditions.
Here’s the full release from Mustang HQ:
Mustang Survival, the North American brand known for innovative solutions for the most demanding marine environments, recently announced the acquisition of the Ocean Rodeo Dry Wear business.
The innovative dry wear solutions for action watersports and commercial marine will be merged into the already impressive Mustang Survival Recreation and Professional dry wear assortment.
California based Wing Group, a leading manufacturer of inflatable sponsons, small combat craft, whitewater rafting solutions, life rafts, and marine doors and windows, facilitated the recently closed acquisition of Ocean Rodeo Dry Wear with the sole purpose of building on its recreational portfolio. The move deepens the dry wear product offering as Mustang Survival works to its global marketplace presence.
The amalgamation of Ocean Rodeo Dry Wear with Mustang Survival will immediately enhance its offerings in Recreational dry wear. In
addition, Mustang Survival acquires interest in an impressive portfolio of intellectual property that the team of designers, developers, and engineers at Mustang Survival will be able to utilize in a larger way as the trusted leader in innovative dry wear solutions from off-shore sailing, kayak angling, paddling, and commercial marine. The acquisition and Mustang Survival’s push into Recreation watersports will be paired with a huge investment in grass roots marketing and winning with communities.
Commenting on the announcement, Mustang Survival President, Jason Leggatt, highlights the opportunities it creates. “At the core, Mustang Survival and Ocean Rodeo have a deep shared commitment to technology and innovation. Our dry wear solutions are tried and tested in the deep cold of the Pacific Northwest and we know what it takes to build world-class, premium dry wear solutions for the most demanding consumers in the world. This acquisition will be a catalyst that drives us forward to achieving our vision of being a worldwide watersports brand in active dry wear.”
The Wing Group led by President and CEO Andrew Branagh has been expanding its core product offering and reach with acquisitions aligned with its values and mission. Speaking about the acquisition, “Ocean Rodeo represented an incredible opportunity to become more relevant in the active watersports market. Combining the Mustang Survival Brand, DNA and product, together with Ocean Rodeo technology we can now offer a full assortment of dry wear solutions to increase the commercial appeal to a broader selection of customers”.
Mustang Survival is currently working with all Ocean Rodeo Dry Wear customers and suppliers to develop a smooth business transition. Product will be showcased and sold via the Mustang Survival website, and all customer service and operations of the business will be handled by Mustang Survival teams going forward.
