Recently we’ve seen a lot of “greenwashing” – companies advertising they’re doing good for the environment when they’re really just interested in selling their product more. These companies are capitalizing on the concerns many people have for the environment now-a-days. One ad we saw on YouTube – for a company manufacturing a stainless steel water bottle with embedded electronics (for monitoring your water intake through Bluetooth) – claimed their product was earth-friendly because they’re promising to recycle one plastic water bottle each time you use the steel water bottle.

This is of course ridiculous, because the production of stainless steel and associated electronics is far worse to the environment. And all plastic water bottles should be recycled or properly disposed of, *without* having to manufacture a stainless steel bottle to do so. (In case you’re curious, the product is called REBO and fortunately the comments show many others have seen through the greenwashing as well).

Of course, some people are not concerned with the environment (if that’s you, you may not want to continue reading). But increasingly many people are, and they’re struggling to figure out how to help. But, almost never is the right answer to purchase a new product. And there’s an easy way to recognize greenwashing: unless the company is a charity or non-profit, if they’re advertising about how they’re helping the environment, it’s probably more in their self-interest than any actual benefit.

Trash on the beach in Suva, Fiji